Overview
Total Spend
—
—
Leads
—
Meta only
Purchases
—
Google + Meta
Clicks
—
—
CTR
—
click-through rate
Lead CPL
—
cost per lead
Purchase CPA
—
cost per purchase
Avg CPC
—
per click
Past Due
—
of active+past_due
Trial → Paid D7
—
4-wk weighted avg
Revenue Overview
Net Revenue
—
after Stripe fees
Gross Revenue
—
before fees
Stripe Fees
—
processing
Profit / Loss
—
net − ad spend
Trials
—
$1 starts
Renewals
—
$4 weekly
Trial Revenue
—
gross
Renewal Revenue
—
gross
Plan Changes
—
gross − trial − renewal
By Platform
Google Ads
—
—
Conversions
—
ROAS
—
Clicks
—
CPC
—
Purchase CPA
—
CTR
—
Meta Ads
—
—
Leads
—
Lead CPL
—
Purchases
—
Purchase CPA
—
ROAS
—
Clicks
—
CPC
—
CPM
—
Daily Spend
Daily Spend
USD
Google
Meta
Spend Allocation
Google —
Meta —
Daily Performance
Combined Daily P&L
Revenue = settled BTs · Counts = Stripe invoices · Ad Conv = platform-reported
| Date | Trials | Renewals | Net Rev | G Spend | M Spend | Total Spend | Profit/Loss | Margin | Cost/Trial | Impr. | G Conv | M Leads | M Purch | Ad CPA |
|---|
CAC Payback Analysis
Daily Cohort LTV vs Ad Spend
Cumulative net revenue from that day's first-time payers · Green = cohort revenue ≥ ad spend (payback reached) · — = period not elapsed yet
| Date | Trials | Ad Spend | D1 Net Rev | D3 Net Rev | D7 Net Rev | D14 Net Rev | D30 Net Rev | D60 Net Rev | D90 Net Rev | Current P&L |
|---|
Google Ads
Spend
—
USD
Conversions
—
—
ROAS
—
return on ad spend
Clicks
—
—
CTR
—
click-through rate
CPA
—
cost per conversion
Performance
Daily Spend
USD
Google Ads
By Country
Spend share
By Campaign Type
Spend vs conversions
Campaigns
Google Campaigns
| Campaign | Status | Impr. | Clicks | CTR | Conv. | ROAS | CPA | Spend |
|---|
↕
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· Kur tarihi: 2026-09-03 · Kaynak: Frankfurter/ECB
Meta Ads
Spend (USD)
—
—
Spend (TRY)
—
orijinal tutar
Leads
—
—
Purchases
—
—
ROAS
—
purchase / spend
Lead CPA
—
cost per lead
Detail Metrics
CPM
—
cost per 1K impr.
Link CTR
—
link clicks / impr.
Hook Rate
—
3s views / impr.
Hold Rate
—
75% views / 3s views
ThruPlay
—
complete views
Landing PV
—
landing page views
Link Clicks
—
outbound clicks
Purchase CPA
—
cost per purchase
Lead vs Purchase
Leads
—
CPA: —
Purchases
—
CPA: — · ROAS: —
Performance
Daily Spend
USD
Meta Ads
By Country
Spend share
Campaigns
Meta Campaigns
| Campaign | Status | Impr. | Clicks | LP Views | Leads | Purchases | ROAS | Spend (USD) | Spend (TRY) |
|---|
Creative Performance
Revenue
Net Revenue
—
after Stripe fees
Gross Revenue
—
before fees
Stripe Fees
—
processing
Trials
—
$1 starts
Renewals
—
$4 weekly
Profit / Loss
—
net − ad spend
Subscription Health
Active Subs
693
live subscriptions
Trialing
203
in trial period
Past Due
479
failed payment
Canceled
1847
all-time
Avg Lifetime
7.4d
days before churn
Daily P&L
Daily Revenue & Ad Spend
Revenue = settled BTs · counts from invoices
| Date | Trials | Renewals | Gross Rev | Fees | Net Rev | G Spend | M Spend | Profit/Loss |
|---|
Cohort Retention
Weekly Cohort Retention
% of cohort still paying after N days · — = not enough time elapsed
| Cohort Week | 1st Payers | D1 | D3 (renewal) | D7 | D14 | D30 |
|---|